Shop resources

www.imperial-clothing.com

The Imperial online store has developed to a highly frequented platform for merchandise and independent brands. We seize the synergy effects of both areas and generate an extending value for the final customer as well as for our cooperation partners – not only of monetary quality.

Good, high-quality shop photos in corporate layout, a continuous presence of news – including about 30,000 newsletter receivers, cooperation actions with the bands on a regular basis, a well functioning street team and a growing network of partners and distributors are accountable for the dynamic and the overvalue of the online stage of Imperial-Clothing.com

Through the strongly connected cooperation between the band one the one hand and the band supporters and the content management at Imperial on the other, we can assure that all products are presented in the band store, perfectly photographed, the right price assigned to each product and everything correctly billed. This is how we offer our websites customers a continuously available, appealing assortment, using targeted cross selling inter-band shop wide. We thereby enable our band clients and the releases from the network of Imperial bands a maximized presence of their merchandise. This results in shopping carts which are filled with numerous different articles and a high number of potential customers for the single bands.

Additionally, there is a very important point in the combination with hot, fresh and trendy brands, since it alone has a sales boosting influence and leads new potentially interested customers to the website, where they have access to the band stores as well. Hence we advertise the merchandise area as well as the brand section both can influence each other positively – turning into an absolute rise of gaining for everybody.

The integration of the band stores at Imperial at websites or MySpace links guarantees the exact and target group orientated forwarding of the interested to the band´s offer in the whole assortment. The band´s assortment will be, in coordination, constantly developed and adjusted to special events, such as tours or CD releases. The sales of the articles will be billed, according to the key that is defined in the beginning, after a time span agreed upon (or “on demand” under certain circumstances). We try to provide maximum transparency and do not only cluster the articles by sizes or dates of sale, we also cluster by the various channels of selling that might have been used (be it the online store, festivals or whole sales). This way we avoid obscurities and provide a fair and clearly arranged allocation of earnings that can be paid cash or cleared with the printing orders!